Here at JulieApple, we’ve been tracking a fascinating story on some cutting edge MIT research looking at where Americans’ trash and recycling end up, and how they get there:
The plastic Ziploc bag thrown in the trash in Seattle, Washington, spent a week traveling 300 miles to an Oregon landfill. The old Apple iBook that was recycled is a month into its journey. And a pair of worn Asics running shoes is still logging miles even after being dropped in a bin for used shoes. Those are just some of the trails of trash exposed in a high-tech trash study.
We take a lot of care to design and create our products in ways that minimize waste; in fact, each and every JulieApple handbag is recyclable (Yes, you read that correctly.) To achieve this, we use Repreve eco-canvas and sailcloth, meaning our fabrics have already been recycled once, having led a previous life as plastic bottles.
So when the day finally comes (decades from now, of course!) that you are ready to part with your well-loved JulieApple handbag, it can be tossed in with your other recyclables, ready to begin yet another chapter in its lifecycle as yet another recycled product!
Tags: CNN, Ecoterre, Handbags, JulieApple, MIT, recycling, Repreve, sustainable fashion, waste
[...] are consistent with her values as a person, so all of her bags are created and produced using innovative green technology and adhering to equitable trade and labor practices. And Julianne is a mom; she [...]